Mobility: key stages of behavioural change

2050Today, in partnership with the Greenline association, is organising a workshop on behavioural change in the field of transport.

This workshop offers an introduction to the key stages of behavioural change — from awareness to maintenance — as well as the associated barriers and the key levers for overcoming them.

Through a collaborative ‘fresco’ workshop, participants will map out the links between stages, barriers and levers, to gain a better understanding of these mechanisms.

After the workshop, pariticpants will be invited to jointly develop an operational checklist to design effective mobility initiatives tailored to real-world conditions.

9h45 : meeting at the Campus Biotech Reception to access the room

10:00 – 10:30 : Welcome and introduction to the Role of Psychology in Behavioural Change, Naomi Lecoultre, co-founder of the Greenline association

10:30 – 11:30 : Changing behaviours: why it’s difficult and how to tackle it

11:30 – 12:00 : Co-construction of checklist by members

• Please meet at 9:45am at the entrance to Campus Biotech, Chemin des Mines 9, 1202 Geneva, to collect your access badges for the building.
• The workshop will be held in English, with the option of a French translation
• Participation is free.
• The registration deadline is 5 June 2026. Please note that places are limited. Priority will be given to members of 2050Today.
• After the workshop, participants who wish to stay at the Campus Biotech cafeteria for lunch are welcome to do so.