2050Today, in partnership with the Greenline association, is organising a workshop on behavioural change in the field of transport.

This workshop offers an introduction to the key stages of behavioural change — from awareness to maintenance — as well as the associated barriers and the key levers for overcoming them.

Through a collaborative ‘fresco’ workshop, participants will map out the links between stages, barriers and levers, to gain a better understanding of these mechanisms.

After the workshop, pariticpants will be invited to jointly develop an operational checklist to design effective mobility initiatives tailored to real-world conditions.

9h20 : rendez-vous à la réception du Campus Biotech pour accéder au bâtiment

9.30–10.00 am: Welcome and introduction to the role of psychology in behavioural change, Naomi Lecoultre, co-founder of the Greenline association

10h00 am – 11h15 am: Workshop: Changing behaviour: why it’s difficult and how to go about it

11h15am – 11h30am: Coffee break

11:30 – 12:00 : Co-construction of checklist by members

• Please meet at 9.20 am at the entrance to Campus Biotech, Chemin des Mines 9, 1202 Geneva, to collect your access badges for the building.
• The workshop will be held in English, with the option of a French translation.
• Participation is free.
• The registration deadline is 5 June 2026. Please note that places are limited. Priority will be given to members of 2050Today.
• After the workshop, participants who wish to stay at the Campus Biotech cafeteria for lunch are welcome to do so.